I’m Alena Seifert, a fashion stylist based in Hamburg and working across Europe.

Originally from Moscow, I spent many years there working in the fashion industry before relocating to Germany.

With over 15 years of experience, I bring a sharp editorial eye and a deep understanding of both aesthetics and strategy. My background includes roles as a buyer, merchandiser, designer’s assistant, and co-founder of a clothing brand.

Since 2017, I’ve been working independently as a freelance stylist — collaborating with photographers, fashion brands, and private clients.

In addition to styling work, I also create and publish paid seasonal shopping guides — curated tools designed to help women build intentional, wearable wardrobes with confidence.

Whether it’s editorial, commercial, or personal styling — I create looks that speak to individuality, mood, and meaning.